Well, but the breed
IS a wolf/dog cross.....
Which doesn't mean it's dangerous of course, but I don't think trying to cover up the fact isn't the best idea, then inexperienced people will end up buying them thinking it'll act just like a GSD or another normal dog then end up with a crazy wild animal in their home when they don't know how to train it right. [I used to work at the SPCA and see lots of wolf hybrids get abandoned cause people didn't know what to expect and they would usually euthanize them because they couldn't adopt them out again. So sad.

]
And anyway, 'Vlcak' just means 'Wolfdog' in Czech, so any Czech-Americans will still know what they truly are.
I'm going with what Marcy says, good publicity and the right people involved in the breed to get them off to a good start in the USA, no matter what their name is. I know it'll be hard cause most stupid Americans are afraid of wolves, but everyone who meets my CsV are very interested in the breed and their history and want to pet him and take photos of him so I think they have a good future over here in this country. [I hope!!]
I'm proud of his heritage and isn't that why we all fell in love with them cause of the wolf in them??
Funny story actually, German Shepherds are on the 'Breed ban list' here in Portland OR, [for some stupid reason] so I had a way harder time finding a place to rent with my GSD than my 'Czech Wolfdog' lol.