By the way, these were only the rules of the Dutch kennel organisation (RVBH)about Kennelname and pedigree.
Besisde this, every official (breed -)club has their own specific breeding rules
When a member of a (breed-) club is breeding conform their specific rules; they are clubbreeder and will get free advertisement for litters and their kennel of the club.
When members don't, the puppies wil still be official dogs of that breed (with official FCI pedigree). But these breeders wil not get club advertisement.