From what I understand, they are trying to create a breed that looks like a wolf, but has the temperament of labrador. A dog for all the people who love wolves, but are not prepared to deal with one in their own house. A dog for all those unhappy/uninformed people who obtain a real wolfdog only to find he is NOT a poodle.
Right now they are at the stage of a wide range of crosses of saarloos, csw, husky, american wolfdog, malamute and whatnot. The temperaments differ accordingly. Those dogs are inbred already, there is no other option than outcrossing or letting yet another wolf-lookalike experiment fail.
There are CSWs mixed in northern sledding breeds already, but I don't see CSW breeders fainting in horror at the impurity of such mixing. Why? Because no one puts up notices of such matings on internet.
Seeing how many such experiments of creating a wolfy dog already happened, we should be glad that there is one underway which is open about the founding animals and shares information with the public. If they succeed in their goal, i suppose there won't be as many people willing to cross CSWs to create the mythical wolfdog without the wolf.
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